Social Semiotics
When we scroll through social media, read the news, or walk past a billboard, we're constantly surrounded by images. But have you ever stopped to ask why a particular photo or design was chosen? That's where S ocial Semiotics comes in. Social Semiotics is the study of how we make meaning through signs, such as words, colors, symbols, and even the placement of images. It grew out of linguist Michael Halliday's theories in the 1970s, where he looked at language not just as a system of rules but as a tool for social meaning. Later scholars like Gunther Kress and Theo van Leeuwen extended those ideas to visuals, helping us see that images communicate just as much as words. So why is this important? Because every visual choice, what's at the top or bottom, what's in focus, what colors are used, affects how we interpret the message. Social Semiotics gives us a framework to decode those choices and understand the hidden messages in visuals. Rules of the Visual Language: J...